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Grad dresses made affordable through 10th annual Gown Town

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Grad dresses made affordable through 10th annual Gown Town

Lace, jewels and tulle — it's what many young girls going to grad think about months before the big day.

Gown Town grad dresses

image: Snygga Balklanningar

But for many families who can't afford the high prices of grad dresses, this year's 10th annual Gown Town event held at Marlborough Mall Sunday had around 500 donated dresses selling for just $10 each.

Kim Wiltse, marketing director of Gown Town, said in honour of their 10th anniversary, shoppers had not only more dresses to choose from, but a full four hours to sift through colourful racks of almost every kind of dress imaginable.

"Grad is so expensive — dresses can range from $250 to $700," Wiltse said. "Parents are ecstatic. There are a lot of parents who feared that maybe they couldn’t supply a dress, so it's a great way to alleviate some costs to the girls."

Donated from individuals and local businesses, dresses are either gently used or donated with the tags still on, and all the money raised during Gown Town goes towards the Women In Need Society (WINS).

Now in their 10th year, Wiltse said they've gone from raising $500 nine years ago to $5,000 last year.

"It's grown exponentially over the years," she said. "We've noticed more and more girls coming year over year — it's great the girls can leave happy."

Wiltse and her team starts collecting donated dresses in February, and they're all sold on the big day for $10 cash to students with a valid student ID.

See More: Studentklanningar 2017

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